Shyang-Yuh Wang (Chinese Culture University, Taiwan); Sheng-Tsung Tu (Ming Chuan University, Taiwan); Chian-Shin You and Yue-Nuo Yan (Chinese Culture University, Taiwan)); Chien-Hsing Chou (Tamkang University, Taiwan)
With the rapid development of networks and the popularization of mobile devices, the consumer behavior of viewers has changed. Online viewing of audio and video has become a major entertainment activity. The OTT industry was first developed in the United States, and when it matured, they transferred it to overseas markets to expand. It entered Taiwan in 2016, enabling the domestic online audio-visual streaming industry to develop rapidly. Beside the convenience of mobile audio and video, it also effects on traditional cable television. The number of subscribers fell from 5.26 million subscribers to 4.86 million. So far, the total number of subscribers is still on a downward trend. The shows that the usage habits of Taiwanese people have shifted from TV to OTT platforms. Therefore, this study will collect samples of the two platforms with a higher usage rate and combine the KEYPO big data to analyze the network volume, network popularity, and community activity to analyze the development of the industry.